Reviving the only LGBTQ dance night between Santa Barbara and San Luis Obispo
A Latin nightclub wanted to bring back a long-dormant LGBTQ dance night and had no direct connection to the community it needed to reach. As a former patron of the original, I built the brand and the promo campaign that relaunched it.
Goal
Local bar owners had received a lot of requests to host a recurring LGBTQ event — the only one of its kind from Santa Barbara to San Luis Obispo. They reached out to me to help recreate the event and promote it within the local LGBTQ community, having no direct connection there themselves.
Approach
As a former patron of the original Club Love, I was glad to help bring it back — and "Revival" became the theme of the new brand. Club Love Revival was born.
I created a clean logo and paired it with enticing, sparkling images of dancing bodies in moody color. Then I produced a video promo sized for both Instagram Stories and in-feed Instagram and Facebook posts, so it could travel across platforms without being recut.
Results
The brand and especially the video came out crisp and genuinely seductive. The bar used the assets to launch the revival of Club Love in early January 2023.