Club Love Revival Special Event Branding & Promotion design

Logo Design | Event Promotion | Social Media Marketing | Video & Animation

Chido Bar | 2022

A local Latin night club heeds the call of its constituents to bring back a long dormant LGBTQ dance night, the only one of its kind from Santa Barbara to San Luis Obispo, CA. They look to revive the event formerly known Club Love and look to its previous organizers for guidance.

Goal

Having received a lot of requests to host a recurring LGBTQ event, local bar owners reached out to me to help them recreate the event and promote it amongst the local LGBTQ community – having no direct connection themselves. 

Approach

As a former patron of the original Club Love event I was happy to help revive the event and in fact, “Revival” would become the theme for the new brand of the event. Club Love Revival was born. I created a clean logo and coupled it with enticing, sparkling, and flashy images of dancing bodies in moody colors. I then created a video promo sized for both Instagram stories and Instagram and Facebook posts that could be shared across platforms. 

Results

The brand and the video promo, especially, came out crisp and seductive to the eye. The bar used the assets to launch the Revival of Club Love in early January of 2023. 

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Katie Novo

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