A legacy shop changes hands, and its website finally catches up

Goal

This new owner took on the considerable responsibility of renovating a small business with deep community history and making it her own — while also inheriting an antiquated website and social accounts that had been dormant for years.

Approach

I wanted to set her up with a foundation she would not have to tear out later. I built a WordPress site with a Shopify store integrated and, to a visitor, seemingly built in. She was not ready to sell online yet, but when she was, she could switch it on without any backend restructuring — which is so often the expensive surprise.

I proposed a "Boho Chic / Idyllwild Country" aesthetic to capture her spirit and signal to any online visitor exactly the kind of shop she was curating. On a budget, we featured all the brands she carried in an engaging way without having to photograph and post every individual product.

I integrated her email platform with an opt-in and the general contact form so every submission became a contact. And I helped her regain control of her social accounts, set up a Facebook Business account, connected Instagram for paid ads and in-platform selling, and brought brand consistency across every interface.

Results

The difference between an antiquated static HTML page and a responsive, mobile-friendly modern site is immediate and obvious side by side. She launched with a presence that matched the shop she had just spent months renovating.