A conference catalogue to replace a one-page Word document
A small business hitting the fishing and outdoorsman conference circuit needed sales material better than a homemade one-page Word document. Bold product photography, big fish, and an order form that works in print and as a fillable PDF.
Goal
After working with this client on their brand, they came back wanting to upgrade their sales material — something that would stand out at conferences and catch a buyer's eye instead of a single-page Word document.
Approach
I began by outlining the catalogue copy and wireframing the layout. I chose a rugged military type for the titles to stay on brand, then photographed every product at multiple angles so each could be placed precisely. I pulled images directly from their Instagram featuring real customers with their catches and worked them boldly into the spreads — social proof that costs nothing and outperforms a studio shot.
Finally, and most functionally, I designed an order form that works both in print as a tear-out and online as a fillable PDF. No printing and scanning required, which removes the most common reason a form never comes back.
Results
The client was happy at first look. A few small tweaks closed the project out and the file went to print.