Ponies & Paints: a brand and landing page for a Santa Ynez kids' business
A new Santa Ynez business offering a genuinely unusual experience for kids had a makeshift web presence and no branding. I designed a colorful identity and a full landing page proposal to match their audience and the Central Coast setting.
Goal
I heard through the local business grapevine about a new Santa Ynez business offering a unique experience for kids. My network — and their own client base — told me about their need for a website and a booking process.
Approach
I started with the brand: a pop of color, a warm palette, and a stylized pony. From there I built a full landing page using custom photoshopped painted ponies and giant paint strokes as accents, and pulled images from their Instagram and similar sources as examples of the content they could feature on their own home page.
Results
Their original site was a static HTML page with almost no information. I presented a brand and a web proposal rich in color and content — family friendly, fun to interact with, and immediately legible to the parents who would be booking.