New Software Branding and Product Launch Strategy Proposal

New Software Branding and Product Launch Strategy Proposal

Short- and Long-term Branding and Product Launch Strategy Proposal to the Board

The Category or Type

The Company | The dates or time period

Story

After creating the concept and designing the software, I was asked to contribute my ideas for the logo and future planning. I wrote and designed this preliminary proposal which has since been adopted with the addition of supplemental details and specific outlines.

The company had been integrating services for a long time, but we had not properly conveyed that integration to our customers in a way that would make sense. By designing the product to be an ecosystem for all dimensions of food safety and supply chain compliance, I was then able simplify the experience for all of our customers.

This branding strategy and product “roadmap”, of sorts, lends itself to that concept. We were able to transform our messaging to not only be a one-stop-shop, but to help the customer through experience and messaging the benefits of interoperability and service integration.

This was an exceptionally fun project and highlights when all of the elements of business design come together.

It was used to communicate to my CEO and the President of Primus Group initially. As it became more widely accepted amongst the “higher ups”, it was then proposed to the Board of Directors. After their overwhelming acceptance, it was then shared with department heads and managers and so on, until it was widely understood amongst all of our employees.

Katie Novo

Connect with me on Linkedin or send me a message and I’ll get back to you as soon as possible.

Supply Chain Management and Integrated Compliance Environment

Supply Chain Management and Integrated Compliance Environment

Supply Chain Management and Integrated Compliance Environment

Product Design | UX/UI Design | Information Architecture Analysis

Azzule Systems, Primus Group, Inc. | Late 2016 – Late 2019

In late 2016, I was asked to evaluate and propose improvements as well as add value to what was Azzule’s primary product, the Supply Chain Program.

Goal

At the time Azzule had several different SaaS offerings designed for very different audiences, but which ultimately allowed the clients of those businesses to execute various food safety and compliance tasks and deliver documentation to their buyers or retrieve it from their suppliers.

Approach

I had  years of analysis of the product under my belt as a customer advocate through the Marketing lens. Therefore, rather than narrow my focus on the Supply Chain Program only, I calculated that the ultimate benefit to the end user would be the integration of each of these services for ultimate interoperability and automation capability.

Over the next two years, and through synthesizing the ideas and expertise of our best scientific and engineering team members, I designed an entirely new product. This new software concept would elevate Azzule’s offering from a simple send-and-receive supply chain data exchange to a fully integrated business environment for supply chain compliance development, management, communication, and analysis.

Furthermore, I designed a proprietary compliance management and evaluation tool called “Compliance Activity Grids”. Grids collect and evaluate compliance data according to a customer’s custom specifications created during a simple build process. This is possible due to the granular data exchange through the integrated third-party services.

Results

The integration of third-party auditing, laboratory analysis, and program development services as verified sources into the Azzule cloud means that supply chain users spend less time downloading, organizing, emailing, uploading, and otherwise tracking down information critical to the buying and selling of product.

Ultimately, the product is designed to transform the way that the fresh produce industry does business. It is designed to be flexible to an ever-changing compliance environment. And it is designed to scale with the integration of many third-party services and the client base that
comes with them.

Katie Novo

Connect with me on Linkedin or send me a message and I’ll get back to you as soon as possible.