Portfolio
Work
31 projects across product design, brand, web, content, proposals, and campaigns — for software companies, construction firms, non-profits, and one-person businesses. Filter by what you are looking for.
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Showing all 31 projects.
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Image slot — Todos Build platform environment — app launcher or dashboard
Todos Build — An Environment of Construction Apps Instead of a Suite
Founding designer on a construction management software venture. I originated the product's core strategy — individually selectable, interoperable apps rather than a monolithic suite — and designed all 19 applications from discovery to developer-ready specification. It went into daily use by more than 400 people.
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Image slot — Bid-Leveling comparison screen — the core interface
Bid-Leveling — Designing the First App from a Blank Page
The first application built for Todos Build, and the one that set the process for the eighteen that followed. Built with the Director of Estimating and a remote developer: competitive audit, deep stakeholder interviews, full Figma specification down to every click interaction, then iteration through the build.
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Image slot — Proposal spreads — cover, team pages, approach narrative
Winning $269M in Construction Contracts at a 75% Rate
Hired to improve proposals with no background in construction, bidding, or proposal writing. Within one bid season I was researching, writing, and designing every submission alone: 24 proposals, 18 won, $269M in contracts from $337M pursued. None late, none disqualified.
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Image slot — Event booth, groundbreaking, or industry event materials
Event Design & Community Presence — Edwards Construction Group
Event design, booth and signage systems, and community presence work for a regional general contractor competing against much larger firms. Case study in progress.
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Image slot — Edwards brand — logo, Edwards Blue, applied materials
From DIY Logo to Corporate-Level Brand
Hired to improve proposals, I found the brand was the real problem. I designed a new identity from scratch for a three-decade-old family contractor, including a new logo, an 'Edwards Blue', and full guidelines — then ran a cost-effective transition across every client-facing touchpoint.
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Image slot — HELP App — key mobile screens
HELP App — Healthcare Pricing Transparency Through Crowdsourcing
A mobile app concept I invented and designed to attack the 'insane hospital bill' problem: let people predict what a procedure will actually cost them, using price data crowdsourced from other patients' real bills.
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Image slot — Ag Empowered logo and brand applications
Ag Empowered — Naming and Branding a New Consultancy
A compliance expert in the agriculture industry struck out on her own and needed everything: a business name, a tagline, and a logo that would let a one-person consultancy stand next to much larger firms.
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Image slot — SMV Advisor brand, website, and event booth
SMV Advisor — A Local Brand Inside a Corporate One
A wealth advisor moved from a metropolitan Orange County practice to a tight-knit Central Coast ranching and wine community — and had to build a local presence while still operating under an unchangeable corporate parent brand.
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Image slot — Proposal template spreads and the asset library in Word
Killing the Frankenstein Sales Proposal
A sales team answering a major RFP needed a proposal that looked like it came from a mature organization. I designed the document, then rebuilt it as a Word template with a built-in asset library so the team could produce on-brand proposals without me.
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Image slot — Article header illustration
Small Marketing Teams Should Be Experimenting With AI (2023)
A piece I wrote in February 2023, weeks after ChatGPT reached the public, arguing that small B2B marketing teams had the most to gain from it — because the content volume modern demand generation requires had become impossible on a startup budget.
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Image slot — Redesigned website — homepage and product pages
Three Websites Into One — B2B SaaS Rebrand and Rebuild
A master data management company with three separate product websites, Latin product names, and developer-written copy. The website redesign turned into a rebranding exercise, then into the foundation of an entire marketing stack.
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Image slot — Annual insight report — data visualization spreads
Spotify Wrapped for Supply Chain Data
Clients were using compliance software as a filing cabinet and ignoring its analytics. I designed an annual insight report — the Spotify Wrapped idea applied to supply chain data — to turn stored data into a reason to engage with the product.
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Image slot — Rebuilt crisis center website — mobile and desktop
North County Rape Crisis Center — Website Rebuild
A 24-hour crisis organization was serving people through a static HTML site that did not work on a phone. I designed and built a modern, mobile-first replacement for free, then trained their director to run it herself.
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Image slot — Infographic and data visualization samples
Infographics & Data Visualization for a Tech-Resistant Industry
Years of infographics and data visualizations built to explain food safety and supply chain technology to a traditional, tech-resistant industry — going deep into the product with subject-matter experts and turning difficult concepts into something consumable.
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Image slot — Hybrid retail infrastructure diagram from the consultation document
Talking a Client Out of E-Commerce (For Now)
A new owner of a legacy Orcutt gift shop was under pressure to start selling online immediately. Instead of taking the project, I built her an educational document mapping the real scope of going hybrid — so she could decide with her eyes open.
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Image slot — Fishing Armory logo and branded print materials
Fishing Armory — Putting the Product in the Logo
An Arroyo Grande entrepreneur hand-crafting fishing lures had a strong product and no brand. I built the identity around the lure itself, in a military-surplus visual language, then extended it across tags, print, and apparel.
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Image slot — New Company's Coming site against the old static HTML page
Company's Coming — A Legacy Shop Changes Hands
A new owner took over a historic Orcutt gift and home décor shop and needed a website that matched her renovation. I built a WordPress and Shopify foundation she could grow into whenever she was ready to sell online.
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Image slot — Blog and resource center design
Marketing an “Unknown Unknown” — Blog & Content Engine
A master data management platform solved a problem most buyers could not yet name. I built the blog and resource infrastructure, an SEO regimen, and a contract-writer pipeline that let a tiny team publish weekly while experts focused on deep content.
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Image slot — Branding and launch strategy proposal spreads
Selling an Integrated Product Vision to the Board
Having designed the software, I wrote and designed the branding and product launch strategy that carried the concept from the CEO to the President, to the Board of Directors, and then out to every department in the company.
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Image slot — POP Voting App — key mobile screens
POP Voting App — Civics Beyond the Two Parties
A mobile app concept I invented and designed to pull Americans into everyday civics — getting to know candidates and leadership decisions directly, rather than through the filter of the two major parties.
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Image slot — Club Love Revival logo and promo stills
Club Love Revival — Reviving an LGBTQ Dance Night
A Latin nightclub wanted to bring back a long-dormant LGBTQ dance night and had no direct connection to the community it needed to reach. As a former patron of the original, I built the brand and the promo campaign that relaunched it.
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Image slot — Ponies & Paints logo and landing page
Ponies & Paints — Brand and Landing Page Proposal
A new Santa Ynez business offering a genuinely unusual experience for kids had a makeshift web presence and no branding. I designed a colorful identity and a full landing page proposal to match their audience and the Central Coast setting.
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Image slot — Explainer video stills and storyboard frames
Animated Explainer Video — Copy, Storyboard, and Design
An animated explainer video for a B2B SaaS company — I wrote the script, storyboarded it, designed every frame, and directed an animator through production.
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Image slot — Party Factory logo — the illustrated boy mark
Central Coast Party Factory — Standing Out By Doing Less
A party rental startup targeting an upscale clientele in a category where every competitor used the same loud playbook. The logo ended up being an illustration of the owner's son — and the client cried.
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Image slot — Sales deck slides and animation stills
Sales Presentation System for a Technical Product
Sales presentations land at the most critical point in a buying journey. I designed a system that could carry both straightforward sales content and dense technical material without the slides collapsing under it.
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Image slot — Campaign mailers, buttons, and video stills
Electing the Youngest Council Member in Santa Maria's History
A 29-year-old non-profit leader ran for Santa Maria City Council against a sleepy incumbent field and a disengaged electorate. I built the print, digital, and video campaign. She won, and became the youngest member ever to join the dais.
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Image slot — Illustrated Small Business Vendor Map
A First-Ever Small Business Saturday in Old Orcutt
A wealth advisor new to a tight-knit town wanted to establish herself by throwing a community event she had never run before. I designed the brand, the campaign, and the signup and communications infrastructure — built to run again without me.
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Image slot — Catalogue spreads and the tear-out order form
Fishing Armory — Print Catalogue & Order Form
A small business hitting the fishing and outdoorsman conference circuit needed sales material better than a homemade one-page Word document. Bold product photography, big fish, and an order form that works in print and as a fillable PDF.
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Image slot — The prospecting equation / qualification workflow diagram
Predicting When a Biotech Is Ready to Buy
Marketing a patient master data management platform to an industry that had not adopted MDM at all. I built a prospecting equation from FDA clinical trial data, funding, and hiring signals that found companies at the exact moment they were about to need it.
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Image slot — Proposed site design and demo screens
Santa Maria Women's Network — Digital Transformation Proposal
A legacy non-profit women's network needed to attract modern professional members while its registration process still required downloading, printing, scanning, and emailing a PDF. I built a full demo site and a proposal to digitize it.
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Image slot — Product UI and Compliance Activity Grids
An Integrated Compliance Environment for Supply Chain
Asked to improve one product, I proposed replacing the whole model — integrating separate services into a single environment for supply chain compliance, and designing a proprietary evaluation tool called Compliance Activity Grids.
No projects match that combination.