Event design and community presence for a regional general contractor

Event design, booth and signage systems, and community presence work for a regional general contractor competing against much larger firms. Case study in progress.

Client
Edwards Construction Group
Year
2023–2026
My role
Marketing Manager

Draft page

This case study is a placeholder. The structure, metadata, and SEO are in place; the narrative and images still need to be filled in.

About this page

This is a placeholder for the event design work at Edwards. The page structure, metadata, and SEO are already in place — it needs the story and the images.

What to fill in

  • Which events. Groundbreakings, topping-out ceremonies, industry conferences, community sponsorships, client appreciation events, job fairs?
  • The goal. Recruiting, owner relationships, community standing, or supporting specific pursuits?
  • What you designed. Booths, banners, signage, invitations, programs, giveaways, presentation materials, site fencing and hoarding graphics?
  • The constraint. Budget, timeline, competing against larger firms with bigger presences?
  • The result. Attendance, leads, hires, relationships, or a specific pursuit it contributed to.
Event booth or trade show presence
Caption and alt text to be written for this image.
Groundbreaking or topping-out event materials
Caption and alt text to be written for this image.
Signage, banners, and environmental brand application
Caption and alt text to be written for this image.
Invitations, programs, and printed collateral
Caption and alt text to be written for this image.

Related work

  • Image slot — Edwards brand — logo, Edwards Blue, applied materials

    • Brand & Identity

    From DIY Logo to Corporate-Level Brand

    Edwards Construction Group · 2023

    Hired to improve proposals, I found the brand was the real problem. I designed a new identity from scratch for a three-decade-old family contractor, including a new logo, an 'Edwards Blue', and full guidelines — then ran a cost-effective transition across every client-facing touchpoint.

  • Image slot — Ag Empowered logo and brand applications

    • Brand & Identity

    Ag Empowered — Naming and Branding a New Consultancy

    Ag Empowered · 2019

    A compliance expert in the agriculture industry struck out on her own and needed everything: a business name, a tagline, and a logo that would let a one-person consultancy stand next to much larger firms.

  • Image slot — SMV Advisor brand, website, and event booth

    • Brand & Identity

    SMV Advisor — A Local Brand Inside a Corporate One

    Santa Maria Valley Wealth Advisor · 2021–2022

    A wealth advisor moved from a metropolitan Orange County practice to a tight-knit Central Coast ranching and wine community — and had to build a local presence while still operating under an unchangeable corporate parent brand.