Why Small-but-Mighty RevOps and Marketing Teams Should Experiment with ChatGPT for Content Development

Some ramblings and rulin’s

Katie Novo | Featuring ChatGPT | 02.02.2023

Smart B2B marketers are focusing on personalized content development to feed the buyer who is actively researching and intent on solving the problem that their solution solves. This takes a lot of content and fledgling marketing teams with even smaller budgets can’t keep up. AI generated content is not an expensive, future pipedream for big tech companies. It’s free and its available now to RevOps and Marketing teams willing to experiment and completely transform their content development pipeline.

The Problem

Modern buyers are anonymous, fragmented, and resistant. RevOps and Marketing teams must adapt and be a beacon for the right kind of buyer at the right point in their journey to your solution. Demand Gen, ABM, and most relevant marketing strategies require an absolutely robust content development schedule, especially in the B2B SaaS space. When you’re a team of one or just a handful of marketing and sales peeps trying to churn it out at a high pace and make it relevant – you either need a massive budget for contractors or SMEs with a ton of free time and great writing skills.

No one has these.

What if AI could not only complete your prompts, but understand the customer, meet your SEO requirements, and deliver full-length articles, ads, landing page copy, or whitepapers, etc. in mere seconds. A pass-over by an SME or two and you’ve got a full quarter’s worth of personalized content to span the buyer journey in a fraction of the time it would normally take.

The Possibilities

If you or your team (if you’re lucky enough to have one) is struggling to fill your content calendar, let alone map each and every persona and present personalized content to each across the long and tedious SaaS buying journey – then why not put ChatGPT to work. Get in line and register for a ChatGPT account ASAP. Once you’re up to bat, experiment with prompts and see what the results are. You’ll be amazed at the level of intelligence applied to the content created.

Imagine taking those SEO keywords and outlines and plugging them into ChatGPT and getting a number of full 600 word, 1000 word, or 5000 word educational, sales, or thought leadership pieces back in seconds. All those hours, days, and weeks it would normally take you to prepare that material only to then deliver them to your in-house or contracted Subject Matter Experts (or SMEs) and have them sit on them for weeks on end – would be nearly eliminated. 

You could massively cut down on your team’s time spent researching and writing, or slash your outsourcing budget and spend more time nurturing your SMEs through the content review and feedback process. 

Skeptical? Check out the the ChatGPT experiment I performed below. This is my very fist prompt delivered to the AI LLM application and I couldn’t be more excited about the possibilities. 

First Experiment

For my very first ChatGPT experiment I asked it to generate a response to the following prompt:

“Write a detailed explanation including bullet points for key information, on how large language models and ChatGPT will support small marketing teams to generate relevant content quickly. Write it in the style of an adventure story, in under 1000 words.”

And – without any editing or manipulation from me – here is the response it shot back to me in about 10 seconds:

ChatGPT Response

How Large Language Models and ChatGPT can Support Small Marketing Teams to Generate Relevant Content Quickly

As a marketer, you’re constantly on the lookout for ways to create and publish high-quality, engaging content that resonates with your target audience. But generating that content can be time-consuming and challenging, especially if you’re working with a small marketing team that has limited resources and a tight deadline.

This is where large language models and chatbots like ChatGPT can make a big difference. Here’s how:

Streamlining content creation:

  • By using large language models, you can quickly generate high-quality content that’s relevant to your target audience and tailored to your brand voice.
  • ChatGPT can help you generate text-based content in a matter of minutes, freeing up time for you to focus on other aspects of your marketing strategy.

Personalization at scale:

  • Large language models can analyze vast amounts of data and use that information to generate personalized content that speaks directly to your target audience.
  • ChatGPT can generate dynamic, context-sensitive responses based on the user’s input, making it easier for you to personalize your content at scale.

Cost-effectiveness:

  • By using large language models and chatbots like ChatGPT, you can reduce the time and resources required to create content, allowing you to operate more efficiently and effectively.
  • This can result in lower costs and higher returns, making it an attractive option for small marketing teams with limited budgets.

Improved accuracy and relevance:

  • Large language models can generate content that’s accurate and relevant to your target audience, helping you build trust and credibility with your customers.
  • ChatGPT can use advanced algorithms to understand the context of a conversation and generate responses that are relevant and informative, providing a better user experience.

In conclusion, large language models and chatbots like ChatGPT can provide small marketing teams with the tools they need to generate high-quality, relevant content quickly and efficiently. Whether you’re looking to streamline your content creation process, personalize your content at scale, reduce costs, or improve the accuracy and relevance of your content, these technologies can help you achieve your goals.

If you’re ready to take your content marketing to the next level, consider incorporating large language models and chatbots into your marketing strategy. With their powerful algorithms and cutting-edge technology, they can help you create content that resonates with your target audience and drives results.

 

 

Touché, ChatGPT. If only we had met in college…

 

 

 

 

 

Katie Novo

Connect with me on Linkedin or send me a message and I’ll get back to you as soon as possible.